When I saw the first trailer for _Rebels_ I immediately dismissed this a goofy kids show. And even now, before starting this, I was sceptical regarding this show. I will admit I was wrong on both accounts.
There is some of the feared goofyness in it but even in it's early stages it was not that bad. And it got better with every season. It took my some time to get used to the new characters, especially Ezra whom I didn't like until probably to the final episodes. But while watching it I began to like Kanan, Hera, Sabine and even Chopper. It was interesting to follow their individual arcs. Bringing in known characters from the franchise and the whole world building further helped me connecting.
A kids show ? Hardly. Ther are indicators that put this into that category but the story telling is as complex as it gets. Like _Clone Wars_ before, this show adds so much great content and it shows the potential that the whole SW story has. This is made by people who understand what they are working with. I can care for the fate of an animated character as much as for a "real" one. I applaud the writer as well as the actor voicing it for giving them a soul. I really don't make a difference between animated and live action any more.
I care for the story. It does not need to be loud and spectacular all the time. And _Rebels_ finds this balance between action and character plots that keeps you wanting for more.