Mediocre middle hinders.

'This Is the End' adds some uniqueness alongside the standard apocalyptic fare, the mass cameos are amusing and the fact that the characters are playing exaggerated versions of themselves is a good touch. The apocalypse elements are done well enough, though the bits at the start are where it peaks.

The middle of this movie dragged a fair bit for me, I didn't really find it all that comical; the beginning, again, has the most amusement, as well as a fun end piece featuring that Floridian boyband. This is based upon a short film, so I guess it was always likely to feature lull moments - after all, Seth Rogen type flicks do tend to play off quite thin premises anyway.

Speaking of Rogen, he doesn't actually stand out that much here, surprisingly. To be honest, none of the cast really do all that much, come to think of it. I wouldn't even say there is a star performer onscreen, which is disappointing given the big names involved.

All in all, not necessarily a terrible picture but it is just not one I can say I liked, all things considered.