So, here's the thing. You gotta kind of use your brain to get what's going on in this movie, and it's never going to directly spell it all out for you. There is an explanation to what happens, but there's not a character in the movie explaining to all the slow thinkers at home "This is what happens and this is why, and this is the motivation." If you accept that going in, then this movie is decent. If you're only half paying attention, or not good at thinking, you're going to end up like 90% of the comment section here and get frustrated.

Do you want to know what really happened here? [spoiler] Alice, aka Lola, had an AI program pretending to be her. The AI program took over her profile and used past videos of her to deduct what her fans were into, and "perfected her formula". Notice how she shot up in rankings when the AI took over, and it was implied during the movie that all of the top girls on the site were really just AI's of the people formerly in charge of their accounts. The top girl had been dead for years, and when she confronts sweaty weirdo he explains to her he's seen it before. A lot of the reviewers here seem to not understand this part, or need it explained why this would happen it seems. Well here's an easy explanation, because if the site is in on it, they take all the profits and no longer need to pay the performer. Wham bam done, explained.

What the movie does less of job explaining is why Alice acts the way she does. Why not tell her mother it's not her in the video, even if she still will want to own up to the fact she does the same thing? Why does she run from the guy who took her out to eat? He does clearly say he helped the other girls get to the top, so maybe what that means is he planned on killing her so her AI could permanently take her place, maybe he killed the other girls already. Who knows, but that's the one open ended thing about this movie that could've been better explained, and would've made me rate it higher.[/spoiler]

All in all, it wasn't a bad movie at all, you've just gotta use your brain a little to connect the dots on your own.